NBA builds a solid foundation for innovation and business success with SAP on Azure
The NBA sees itself as more than an elite sports league and source of entertainment for its millions of global followers. It considers itself a technically sophisticated enterprise always on the lookout for ways to use modern tools to improve operations, promote the game of basketball, and boost fan engagement.
For over 10 years, the NBA has heavily used SAP apps as part of its daily operations. With SAP on the Microsoft Cloud, the league has increased efficiency and scalability but even more important, found new ways to interact with fans and enhance their experience. #SAP #NBA #Microsoft
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